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What Would a Real Business Do?

What Would a Real Business Do?

 Video Marketing

by King Midas

You’ve probably heard that you should be doing video marketing for your business. What may not be as clear to you is what you would actually be producing. In addition to that, it may also be a little less clear as to how you will actually benefit. Obviously, you will create videos and upload them to a site like YouTube.com. But what should your video’s content be? What kind of videos will cause prospects to want to buy from you?

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Video marketing is as much copywriting as it is creation of camera footage to upload. When a buyer sees your video you will want them to feel that they want to buy from you. Just as is the case with any advertisement, you won't have long to tell them about how they would benefit from your product. Once the viewer becomes disinterested, they will tune you out. 

The fundamental formula that marketers have always used in order to create promotional resources relies on the acronym AIDA. In this acronym, the first “A” stands for attention. The “I” stands for interest. The “D” stands for desire. And the last “A” stands for action. Each one of these principles are important for you to structure any promotion.

The majority of the questions about the effectiveness of video marketing originate from our experience in viewing television commercials. Business owners typically reflect on what they have been watching over the course of their lifetime and feel that they could never put something together on that scale. The perception is that a video has to be funny and/or clever and have very high production values.

While the production value in videos that mirror the television commercials can be effective it’s not necessary in order for you to make money in your small business. You can create videos that will help to build your clientele and to sell more products and services.

The messaging in your video should be more direct than in your typical television commercial. Whether you’re speaking on camera or from a voiceover behind the scenes, you should be talking to the buyer in a one-to-one conversation. When you do this, you will be using direct marketing principles.

That is why the AIDA a model will work differently for you that it will for a large corporation that has television commercials created for a branding message. The point of your video message will be for the customer to take an action (the last A in AIDA) after watching it. The point of a large corporation’s commercial is for the buyer to remember the company when it's time to make a purchase.

Therefore, your video marketing will need to make up in volume what it doesn't have in the reach of a television commercial with a branding message. In other words, you will can achieve the branding effect by multiplying the number of videos that you produce and subsequently making them visible to prospects. 

Therefore, your video marketing will need to make up in volume what it doesn't have in the reach of a television commercial with a branding message. In other words, you will can achieve the branding effect by multiplying the number of videos that you produce and subsequently making them visible to prospects. 

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by Pablo Raban' -
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Terminology 4

Search Engine Optimization And Why You Gotta Use It.
E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites. 
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Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general,

The earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1]
SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

As an Internet marketing strategy,     SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.

Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.[3] In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies. (source -wiki)

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Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web.
Initially, all webmasters needed only to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.

The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

Website owners recognized the value of a high ranking and visibility in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.
On May 2, 2007, Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona that SEO is a "process" involving manipulation of keywords and not a "marketing service."

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content.

Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.[10][dubious – discuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[11] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords.
Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.

By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters.
This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.
Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources.
Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.
In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimization and related topics.

Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[15] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[16] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[17]

Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.
(source-wiki)

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