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Mobile Couponing Is Heating Up.

Mobile Couponing Is Heating Up.

Mobile Couponing Is Heating Up.

by King Midas

Mobile couponing has been a growing consumer marketing practice since 2010. As mobile computing began to take hold of the everyday consumer life at this time, a little more than 10% of smart phone users were using mobile coupons. Of course, some of this was a function of the fact smart phones weren’t widespread in the public. As you probably well know, smart phones have become standard in most corporate and small business settings.

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As a result, growth has been doubling ever since 2010. It is expected that by the end of 2014 that mobile couponing will have grown to well over 40 million users total. This is significant because couponing has always been a fairly tedious consumer process.  

It was always reserved for those who had the time to physically clip coupons from magazines, newspapers and etc. Now, anyone with a smart phone, not only has access to coupons, but they are well equipped to use them without any extra effort.

As a small business owner you must assume that every demographic will be using coupons as time goes forward. This includes those in the Millennial age group as well as those in the baby boomer age bracket. Smart phones tend to find their way into the hands of those that have money to spend. And you will want to reach them where they are.

And unless every one of these mobile computing individuals are independently wealthy, they will likely be looking for some kind of price break whenever they can get them. If you are willing to offer them a coupon, you can expect that they will have drawing power to get prospects into your location.

Mobile consumer statistics actually support this. Well over half of those that earn between $50,000 and $75,000 own a smartphone and that number is growing. Therefore, regardless of what it is that you are selling, you will want to integrate mobile couponing into your overall marketing plan.

Microsoft has been in the forefront of generating research among mobile consumers. Some of their recent findings include some interesting observations about consumer behavior that can affect your business. One very important observation was that consumers they preferred to receive mobile coupons more than they did text messages with discounts.

As text messaging gets to be more complicated to do as a result of regulations, mobile couponing is likely to be a viable way to reach your customer in ways that can't actually make you more revenue. In addition to the finding regarding text messaging, another interesting fact is that consumers also preferred to receive their coupons in e-mails.

This is important for a couple of reasons. First, we would have to take note that e-mail is still alive and well in marketing. It is still, after over two decades of internet activity, a key way to communicate to customers. Secondly, by delivering discounts in this way, you may get someone to take notice of your website, and/or location that would not have done so otherwise.

This is important for a couple of reasons. First, we would have to take note that e-mail is still alive and well in marketing. It is still, after over two decades of internet activity, a key way to communicate to customers. Secondly, by delivering discounts in this way, you may get someone to take notice of your website, and/or location that would not have done so otherwise.

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Search Engine Optimization And Why You Gotta Use It.
E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites. 
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Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general,

The earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1]
SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

As an Internet marketing strategy,     SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.

Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.[3] In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies. (source -wiki)

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Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web.
Initially, all webmasters needed only to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.

The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

Website owners recognized the value of a high ranking and visibility in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.
On May 2, 2007, Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona that SEO is a "process" involving manipulation of keywords and not a "marketing service."

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content.

Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.[10][dubious – discuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[11] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords.
Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.

By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters.
This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.
Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources.
Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.
In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimization and related topics.

Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[15] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[16] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[17]

Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.
(source-wiki)

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