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How to Generate New Leads

How to Generate New Leads

How to Generate New Leads

by King Midas

The lifeblood of every new business is getting new prospects into their pipeline and subsequently converting them into buyers. Regardless of what a business sells and/or the way they market their company, new leads are needed to help a company to grow its profits.
How to Generate New Leads

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All of that has now changed. As a rule, consumers are now using mobile devices. And while statistics may be helpful, it is fair to say that in the next five years most of those individuals who would be your customers will be using a mobile device and you will have to reach them there. 

Competition with Other Businesses

However, every company exists within a competitive environment. First, companies compete against other businesses that offer similar products. They engage in their battle using pricing, quality, features and value. They use some combination of these tools in order to win potential customers over to their products and services.

Competition for a Customer’s Time

Second, companies are often in a race against time. Customers often have good intentions about making purchases, but often feel that they can wait until an opportune time for them. Of course, they can use good copywriting and/or incentives to get buyers to move forward with their purchases, instead of getting them at a later date.

Competing Against Consumer Distraction

Companies are often competing against consumer distraction. Customers often have a desire to make a purchase and know they need what a particular business has to offer. However, they often become engulfed in the grind of everyday life and put their purchase on the back burner. Businesses often combat this, with a combination of promotional efforts, including branding, direct advertising and online ‘retargeting’ ads.

The Multiplication of Channels

More than any other factor, companies are now dealing with the multiplication of channels that people have open to them to feed them information. In times past, there were only a couple of real windows into a customer's life to promote products to them and they were all based on the mass market. In other words, if a business wasn’t on mass market media such as Yellow Pages, radio, television or newspaper, they might struggle to get new people to hear about their product and/or their business.

However, customers now get information through search engines, social media, Internet radio, podcasts, blogs, and a number of other ways in addition to mass media. This means that any given customer could be listening in a number of different ways to marketing messages.

Is it possible for a company to be visible to their prospects on all of those channels? If not, what can a company effectively do in order to put itself in position to meet people that might be interested in their product or service?

How to Reach Multiple Channels: Content Marketing

To generate leads effectively, companies have turned to promotional methods that are better suited for the fragmented nature that people get their information. The old method of promotion based on the price and features of a particular product can only be effective with in the context of a content marketing strategy.

Therefore, how does a company use content to generate new leads on multiple channels? How can companies engage in this kind of marketing, while still being able to maintain staff for other business purposes?

With business owners being inundated by customers’ insistence on getting more value for less money, it may be difficult to see how staff resources could be spared in order to "create content". Many companies, wisely enlist local marketing consultants in their efforts to create content to reach people on these new mediums.

But whether a company hires employees or contacts with consultants, what is it that they engage in that would constitute “content marketing”?

And how will that activity give businesses more leads?

With business owners being inundated by customers’ insistence on getting more value for less money, it may be difficult to see how staff resources could be spared in order to "create content". Many companies, wisely enlist local marketing consultants in their efforts to create content to reach people on these new mediums.  But whether a company hires employees or contacts with consultants, what is it that they engage in that would constitute “content marketing”? And how will that activity give businesses more leads?

- source >>>> 

by Pablo Raban' -
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http://wijipedi.org

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Terminology 4

Search Engine Optimization And Why You Gotta Use It.
E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites. 
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Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general,

The earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1]
SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

As an Internet marketing strategy,     SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.

Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.[3] In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies. (source -wiki)

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Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web.
Initially, all webmasters needed only to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.

The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

Website owners recognized the value of a high ranking and visibility in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.
On May 2, 2007, Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona that SEO is a "process" involving manipulation of keywords and not a "marketing service."

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content.

Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.[10][dubious – discuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[11] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords.
Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.

By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters.
This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.
Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources.
Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.
In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimization and related topics.

Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[15] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[16] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[17]

Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.
(source-wiki)

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