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7 Digital Marketing Jobs That Didn't Exist 10 Years Ago

7 Digital Marketing Jobs That Didn't Exist 10 Years Ago

7 Digital Marketing Jobs That Didn't Exist 10 Years Ago


by Pablo Raban.


Digital jobs that didn't exist 10 years ago photo credit: GettyGetty

When asked what degree I have to be in digital marketing, I get very confused looks when I tell them that not only do I not have a marketing degree, I actually have two degrees in journalism. In fact, at least half of my digital co-workers have journalism degrees or something similar and not digital marketing degrees. Why? Well, because when we were in school there wasn't a digital marketing option. In fact, when we were in school, most of our jobs didn’t even exist yet. Luckily there are now many programs offered in digital marketing and some great career options in the field.




Here's a look at 7 digital marketing jobs that didn’t exist 10 years ago and the average salaries for those positions.
Digital Marketing Specialist
With the rise of everything moving to digital, so did marketing. Instead of billboards, commercials and direct mail- we now have online ads, YouTube ads and email. While the objectives and goals of digital marketers are still in line with other marketing professionals, digital marketers had to pivot to be more tech-savvy and digitally focused concentrating on effective online marketing campaigns and digital messaging for consumers.
Avg. Salary: $51,984
Vlogger
While bloggers have been around since the early 90s, YouTube wasn’t released until 2005 starting the age of online cat videos. Many successful vloggers, also called “influencers” use their platform to make money through product sponsorship, reviews and advertising on their videos. Today’s biggest YouTube Vlogger is estimated to be worth around 15.5 million. Vloggers are digital marketers in a sense that they market products and their brand on social media. Who knew that marketing yourself could be a job?
Avg. Salary: Depends on following and views but an average YouTuber makes approx. $40,000
Social Media Manager
With 2.46 billion people on social media in the world, and continuing to rise, it is no wonder that social media managers are in high demand across the globe. This means that a lot of people are on social every day and this is where many people are getting their news and information from most of the time.
Social media managers responsibility is to strategize, manage and maintain all of a company’s social networks making sure they are brand consistent and that the feedback from customers gets addressed. Staying present and up to date on social is an important aspect of staying ahead in today’s digital-based economy.
Avg. Salary: $48,614
Chief Listening Officer
This role is relatively new to the digital community, but an important one. It is a step above social media manager taking more of an overall approach to social. They monitor both the external and internal communications to get a better understanding of what clients like or dislike about the brand and create strategies to remedy or maintain those opinions with the assistance of the social media manager.
They also present their findings to stakeholders of things like complaints, new product ideas, tips from consumers and general feedback from social listening. With people being more willing to share opinions and ideas across social media, this job plays a big role in forward thinking to stay ahead of the competition and keeping customers happy with your company.
Avg. Salary: $181,210
SEO Analyst
Search engine optimization (SEO) analysts help a company optimize website and content to have better visibility in online searches so that potential customers can find their company easier. With smartphones, everyone has access to hundreds of different companies competing for their loyalty and it’s easy to get lost in the results page if you don’t have the right tools to get you found. An SEO analyst can analyze the website, develop and execute strategies and improve search rankings. Since SEO is constantly changing, this is an evergreen task that takes keeping up with Google’s newest rules and trends and monitoring website analytics for success and needed adjustments.
Avg. Salary: $46,466
Data Scientist
The term “data science” in the business world has been around for quite a few decades, but the role today has evolved to fit the digital changes in the business. Data scientists now have access to voluminous amounts of structured, semi-structured and unstructured data and need to be able to collect, interpret and utilize large data sets into data strategies for organizations. Having access to all this information can be a blessing and a curse. It is great for keeping an edge over competitors, but only if you know how to utilize it correctly. Understanding your market is the key to a successful business. Therefore having an expert data scientist to help compile information into data visualizations and insights is so important.
Avg. Salary: $118,709
UX Designer
User experience (UX) designers concentrate on exactly what it sounds, the experience of the user. They explore different options and approaches through A/B testing to determine the best types of landing pages, call to actions, customer journeys, and so forth across the site and it’s products, like apps. This improves customer experience and overall satisfaction of consumers and gives great insights about online users to a company to help improve.
The top sites would probably be the best since they have done a good job of keeping their content at a high quality to get them high rankings. But you may also want to shop around and read some of their sample work to get an idea of how much it will cost you.

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Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general,

The earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1]
SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

As an Internet marketing strategy,     SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.

Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.[3] In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies. (source -wiki)

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Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web.
Initially, all webmasters needed only to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.

The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

Website owners recognized the value of a high ranking and visibility in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.
On May 2, 2007, Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona that SEO is a "process" involving manipulation of keywords and not a "marketing service."

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content.

Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.[10][dubious – discuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[11] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords.
Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.

By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters.
This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.
Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources.
Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.
In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimization and related topics.

Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[15] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[16] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[17]

Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.
(source-wiki)

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